Man, bob coming through with a heck of a statement! You make me feel even better about being associated with this menu than I was before!
I agree on the money thing, most companies can make ends meet, especially for 34 bucks. If a one time 34 fee will break a company, it shouldnt be in business. But I also see Andy's thinking in that he's a very kind hearted business man and he doesn't mind letting charities and certain educational institutions use his product for free. For those types he's not looking at it from a business perspective, its more just what he feels is right and in goodwill.
I like the idea of a limited menu...the limited menu items sounds good. Or we could remove functionality, as in no filters or no followscroll unless you purchase a license. Or you could provide the free one with a full feature set, but with the Milonic link hard coded (and andy, I mean SUPER hard coded) and people could choose which free version to try. One of them should have a limit on menus, but one should have the unlimited because some people want to see if the menu can handle their data before buying it.
This way you can't get the whole she-bang without a license but you still expose all the awesome functionality for free, its just separated. Its another version to maintain, yes, but if it increases sales while still giving as much useage and experimentation to the public, then it may well be worth it.
As John said, I would love to hear Andy's thoughts.
at a time."
Not anything I can do about it 
OK, on a serious note, I sincerely hope that Milonic will consider completely waiving the fee for public educational institutions up through high school (grade 12 in the U.S.). Now, post secondary... colleges and universities... trade schools, etc. are a different story... they charge students to attend so they have a better budget. But public schools are constantly on a shoestring budget. You look at any U.S. city where the operating budget is overstressed or they are operating on a deficit. What are the first things that happen? Property taxes are raised (again) and public school budgets are cut... sometimes cut deeply. For a student or even a teacher to get four or five more bucks out of the administration might honestly be an uphill battle; what'll often end up happening is the student will pay the five bucks him or herself, or some good-hearted teacher, who is already underpaid, will skip lunch for a couple of days and donate the five bucks.
